The platform is rolling out a fresh option that allows them to reduce the quantity of AI-created videos appearing in their streams. This move comes as the platform announced that it presently contains more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is being tested over the next few weeks before a widespread release. This development comes amid a surge in AI content, driven by recent AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising channels on another major platform only show content made by AI. A significant portion of this output is considered “AI slop”, a term for poor-quality, mass-produced content that is often nonsensical or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the power to adjust the amount of that, depending on their own likes,” stated a platform representative.
AI on the Platform
The platform disclosed that there are now over a billion videos on its service labeled as AI-generated. Overall, more than 100 million pieces of content are uploaded to the service daily, making AI-generated material a limited portion of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the volume of AI-generated videos they view by accessing the content preference setting in the platform and choosing “AI-generated content”. Additional categories that currently be adjusted under the tool encompass news, fashion, cosmetics, and dance.
Platform Guidelines
Its rules mandate users to identify “realistic” artificially created content, and it bans malicious deepfakes of well-known individuals or emergencies. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the service will henceforth add an artificially created label to content made using its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This measure is designed to deter users from seeking to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a two million dollar awareness program for specialists and organizations to develop learning resources about responsible artificial intelligence. This program will benefit non-profit groups dedicated to teaching programming and robotics.
Moderation Strategy
The video-sharing app has defended its moderation strategy, following discussion over intentions to make redundant hundreds of content moderators in Britain. The company is expected to reduce a significant number of roles in its trust and safety team in London, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive explained that people-led review would remain essential, but artificial intelligence can shield workers by filtering out the most harmful content prior to it has to be seen by humans. The company announced a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”
